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If you want to write a business plan, Apple's plans for the Macintosh can help.
Enhance your plan with graphics, photos, cover illustrations, and org charts. Print your completed plan, or e-mail, create a PDF, or export to Word and Excel. Create your organizational chart with the software included in Business PlanMaker Professional. Check Your Plan for Errors Review your business plan for financial accuracy and completeness. Business Plan Mac Application, service excellence custom essay paper writing service, research papers thesis font specimen best academic challenges, article gdpr vs ireland map. Your business plan is the foundation of your business. Learn how to write a business plan quickly and efficiently with a business plan template.
Business plans are often composed of four parts. There is typically an executive summary, a marketing plan, a management team description and a breakdown of company finances. When Apple's Joanna Hoffman created the preliminary business plan for the original Macintosh in 1981 (available in full here), she added one more part: open issues.
If you're looking for a business plan template you can use to outline your product or service, you probably can't find a better business to emulate than Apple. Here is a breakdown of what Apple covered in its 29-page document.
Related: How to Create a Marketing Plan
1. Apple Product Overview
The point of an executive summary is to succinctly describe a large amount of material without making people read too much. The quicker you can get others to understand your offering's value, the better off you'll be. Hoffman summarizes the Mac's unique value with just four charts and two paragraphs.
The Mac's premise was simple -- most companies sold computers in four price brackets:
- $500 or less
- $501 to $1,500
- $1,500 to $3,000
- $3,000 to $5,000 (or more)
However, the first two brackets were reserved for handheld or low-performing devices. With the Macintosh, Apple planned to create a computer in the second bracket while still maintaining high-quality hardware and software.
Image Credit: ComputerHistory.org
Here's what Hoffman wrote in the Mac's executive summary: 'I currently know of no products being developed by competition for Band 2 (unfortunately this doesn't mean there arn't [sic] any!). One would expect serious business customers will move up to Band 4 and the job of Macintosh and VLC is to migrate the remaining Band 3 customers to Band 2, leaving Band 3 manufacturers out in the cold!!'
In other words, Hoffman was unaware of any high-functioning computers being sold in the second price bracket -- from $500 to $1,500 -- where Apple planned to position its Macintosh. Most brands sold computers instead for somewhere between $1,500 and $3,000, which Apple considered the third bracket. Its plan was to create an accessible, affordable computer for less than $1,500 (the Mac) and an ultra-powerful option for more than $3,000 (the LISA).
That way, users had their choice of computers and Apple avoided direct competition with other computers in the same price range.
Related: How to Write a Business Plan
2. Macintosh Markets and Software Ranking
Hoffman opened the second section of the Mac's business plan with a simple, but important, statement: 'The advantage of a product line is that each individual product does not have to do everything.'
The Macintosh did not need to have identical capabilities to its other offerings, like the powerful-but-expensive LISA, because those who preferred more functionality could simply buy the LISA instead. Download safari terbaru for mac.
That's why Apple played up the Mac's differences in its marketing plans. Simcity societies for mac free download. In mock posters, Apple labeled the Mac as 'LISA's little brother.'
You can see how Apple chose to emphasize Mac's differences from LISA in the famous 1984 Super Bowl commercial, three years after Apple created its preliminary business plan. In an interview with Bloomberg, Lee Clow (one of the creatives on the ad) explains how the ad was meant to show that computers were finally accessible to everyone, and not just for Big Brother or the elite.
In its business plan, Apple also broke down how the lower cost and accessibility could affect three marketplaces:
- For the office: 'Every day, more managers rely on computers to help perform their functions effectively and efficiently. MAC makes it possible for any manager to experience the automated office with minimum investment of time and money. MAC will be a rewarding first computer experience.'
- For education: 'As Word Processors are replacing typewriters in the real world, students need to learn word processing, not just typing. MAC will help the students of the '80s learn the tools of the '80s and prepare Computer Literate students for colleges and employment.'
- For the home: 'The family Macintosh facilitates management of personal finances and records, makes it possible to take advantage of convenient services such as home banking and home shopping. MAC also provides Entertainment and Education for every member of the family.'
Macos google apps the connection was reset. Look at the language in these statements -- you see words like 'any' and 'every.' You see that Apple means to help 'the students of the '80s' -- not some students or most, but all of them. In each case, Apple positioned the Mac to be available to more people than ever before.
Related: Outline of a Sample Business Plan
3. Macintosh Organization, Staffing and Budget
Image Credit: ComputerHistory.org
Some companies choose to separate the Staffing and Budget sections, but Apple chose to combine them in its Mac business plan. In large part, this is because Apple's staffing decisions affected its budget so heavily.
In July of 1981, when Hoffman wrote and Steve Jobs approved the preliminary Mac business plan, there were 28 employees working on the project. By December, the company estimated there would be 63. As a result, a large portion of the Macintosh operating expenses were tied up in paychecks.
In this section of its business plan, Apple also broke down the cost of making a Macintosh ($397), how much it would cost to distribute the products, and the potential operating profit.
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Apple broke down the operating profit for a variety of different price points, from offering the Macintosh for $995 all the way up to its projected price point of $1495. That way, it could understand how much it should sell the Macs for in order to make the maximum profit and stay in the black.
Related: Sample Business Plans
4. Open Issues
Apple's preliminary business plan hadn't solved every potential problem the Macintosh would face. However, in its final section, the company did lay out the major challenges ahead. They were:
- 'Europe has not been given much consideration yet.'
- 'We are designing our packaging to accept a door-less disk drive only. .. Should we be taking this risk?'
- 'Who will manufacture Macintosh?'
- 'Is our schedule realistic?'
- 'How do we get PCS to feel a 'part' of the Macintosh?'
Note the fourth issue in particular. Apple wondered whether its 1982 release date was overly optimistic. Given that the Macintosh was actually released two years later, in 1984, clearly there was cause for concern. But, Apple's business plan allowed for the company to foresee that and react accordingly.
Related: Use These 5 Steps to Create a Marketing Plan
The Apple Macintosh business plan template
Apple's early business plan helped organize its efforts for the Macintosh, and the Macintosh has helped revolutionize the computer industry.
That isn't to say everything went exactly according to plan. The first part of the Macintosh business plan was an overview of the product, or an executive summary. It explained how the Macintosh would be more affordable than any of its competitors. In the second part of the business plan, which explained the company's marketing plans, you can see how Apple planned to market the Macintosh as a computer for the people. This idea was then clearly executed in its 1984 Super Bowl ad.
However, due to the marketing costs, Apple ended up selling the Macintosh for $2,495 -- well over its intended price. The third section of the business plan broke down the company's organization, staffing plans and budget, placing Jobs at the top of the Macintosh's organization chart. However, just a year after the first Macintosh was released, Jobs resigned from Apple and started NeXT.
Those were massive setbacks, but life happens. Apple and Joanna Hoffman knew that when they put together the business plan, and that's why the fourth and final section asked questions that Macintosh needed to address before its launch.
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When you're writing your own business plan, you don't have to do everything Apple did. You probably shouldn't, in fact. But, you can use this plan as a template to organize your thoughts. You can even use it as inspiration to admit you don't know everything. Clearly, not even Apple knew the future.
Since April 21, 2020, Microsoft has officially renamed all ‘Office 365 Business’ plans to ‘Microsoft 365 Business’. Here’s the table of feature comparison of Microsoft 365 Business plans:
Microsoft 365 | Microsoft 365 | Microsoft 365 | Microsoft 365 | Microsoft 365 | |
---|---|---|---|---|---|
$5.00 user/month Based on Annual Commitment Start Trial | $12.50 user/month Based on Annual Commitment Start Trial | $20.00 user/month Based on Annual Commitment Start Trial | $8.25 user/month Based on Annual Commitment Start Trial | ||
Office applications included | |||||
Services included | |||||
Support & Deployment | |||||
Money-back guarantee | 15 days | 15 days | 15 days | 15 days | |
Maximum number of users | 300 | 300 | 300 | 300 | |
24/7 Support for end users via phone, chat, and email | |||||
99.9% uptime guarantee | |||||
Licensed for commercial use | |||||
Desktop versions of Office apps for PC & Mac | |||||
Lastest desktop versions of Outlook, Word, Excel, PowerPoint for Windows or Mac (plus Access and Publisher for PC only) | |||||
Access to the document simultaneously by all users in real-time | |||||
Available on 5 phones, 5 tablets, 5 PC/Macs per user | |||||
Web & mobile versions of Office apps | |||||
Word Online, Excel Online and PowerPoint Online | |||||
Lastest desktop versions of Outlook, Word, Excel, PowerPoint for iOS, Android devices (upto 5 phones and 5 tablets) | |||||
Access to the document simultaneously by all users in real-time | |||||
Teamwork & communication | |||||
Online meetings and video conferencing up to 250 people with Microsoft Teams | |||||
Microsoft Teams – Desktop and mobile versions | |||||
Hub for connecting people to Microsoft Teams | |||||
SharePoint for team sites and intranet | |||||
Email & calendaring | |||||
50 GB mailbox for email hosting with custom email domain address | |||||
Microsoft Exchange – Business-class emails – Desktop and mobile versions | |||||
Schedule meetings and respond to invitations with ease using shared calendars | |||||
Set up new user emails, restore deleted accounts, and more from anywhere | |||||
File storage & sharing | |||||
1 TB OneDrive for Business file storage and sharing | |||||
Get OneDrive for Business and SharePoint synchronized across all devices for every work file saved | OneDrive only | ||||
File sharing with people outside your organization | |||||
Control of permission and access rights for file sharing | |||||
Access and sync files on PC or Mac and mobile devices | |||||
Security & compliance | |||||
Exchange Online Protection – from spam, malware, and other threats | |||||
Over 1,000 security and privacy controls meeting all globally accepted standards | |||||
Custom permission for accessing crucial business information | |||||
Password policy creation | |||||
Popular productivity tools included | |||||
Microsoft Teams for scheduling and planning | |||||
Microsoft Bookings for managing appointments | |||||
MileIQ for real-time precise on-the-go mileage tracking | |||||
Features related to Advanced Threat Protection | |||||
Advanced Threat Protection from ransomware, malware, and zero-day threats | |||||
Erase the company data remotely from lost devices with Intune | |||||
Inhibit copy/saving of company data ton unauthorized apps with app protection | |||||
Information Rights Management to control use access (Do not copy/forward) | |||||
Windows Defender Exploit Guard for prebreach threat resistance | |||||
Windows Defender for malware protection for Windows 10 | |||||
Exchange Online Archiving to enable unlimited cloud archive | |||||
Features related to managing devices | |||||
Easy-to-use setup wizard for configuration of security features | |||||
Manage Windows 10 PC policies with simplified controls | |||||
Automatic deployment of Office 365 apps to Windows 10 PC | |||||
Automatic configuration of Office and Windows 10 upgrades | |||||
Intune for mobile device management (Includes iOS, Android, and Windows PC devices) | |||||
$5.00 user/month Based on Annual Commitment Start Trial | $12.50 user/month Based on Annual Commitment Start Trial | $20.00 user/month Based on Annual Commitment Start Trial | $8.25 user/month Based on Annual Commitment Start Trial |
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FAQs on M365 Business Plans
WHY MICROSOFT CHANGED NAME FROM OFFICE 365 to M365?
Name changes are not unconventional at Microsoft. The tech giant changes the names of its popular products and services from time to time. The reason behind this name change is cited as a more holistic approach which appeals to a wider base, rather than just the ‘office’ sphere.
What plan should I choose if I do not need Microsoft Office apps?
If you do not need Microsoft Office applications, go with the most basic plan – Microsoft 365 Business Basic (earlier called as Office 365 Business Essentials). This plan is priced at only $5 user/month. At $8.25 user/month, Microsoft 365 Apps for Business is a standard plan includes Microsoft Office applications along with OneDrive for Business. In addition to all the features of the above plans, Microsoft Business Standard has more advanced features priced at $12.50 user/month.
WHAT IS THE DIFFERENCE BETWEEN OFFICE 365 AND MICROSOFT 365?
Microsoft 365 is a bundle of services including Office 365, comprising of Microsoft services including Windows 10 Enterprise. Office 365 is a cloud-based productivity suite which is a bundle of popular Microsoft apps.
IS IT POSSIBLE TO USE MY OWN DOMAIN NAME FOR THE EMAILS IN MICROSOFT 365?
Yes, you can add the domain name you own to your Microsoft 365 account and set up your domain-based email addresses. You can even add multiple domains and sub-domains to Office 365 and host any of the services, including email, on any of the domains that you add. You must own a domain name and as an admin, you will have to make some changes on the DNS records of your domain – we will guide you for this.
WHAT OFFICE VERSIONS ARE COMPATIBLE WITH MICROSOFT 365 BUSINESS BASIC?
Microsoft 365 Business Basic, earlier known as Office 365 Business Essentials, is most compatible with the latest version of Office, Office 2016, and Office 2011 for Mac. The ancient versions of MS Office before 2013 may work with the plan, but with reduced functionality.
HOW EXACTLY WILL APPS4RENT HELP ME WITH THE PLANS?
As your Cloud Solution Provider for Office 365, we will provide free migration and 24/7/365 support to end-users for issues that take up your time, such as email configuration accounts, password resets, setting up aliases and contacts, creating groups, configuring MS Teams, synchronizing OneDrive, exploring search features, and optimizing browser settings. We will also help you with installing and configuring the latest Office version on your devices and handling DNS records.
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IS A DESKTOP VERSION OF OFFICE REQUIRED TO USE MICROSOFT 365 BUSINESS BASIC?
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No. You do not need to have a desktop version of Office to use Microsoft 365 Business Basic plan. However, you will have a richer experience and also be able to work offline when you connect a desktop version of Office to the Microsoft 365 services and get it in sync.
WILL BY MS OFFICE BE AUTOMATICALLY UPDATES TO THE LATEST VERSION IF I HAVE MICROSOFT 365 PLANS?
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Yes. MS Office apps are always up to date on Microsoft 365. If you already had subscription of erstwhile Office 365 plans which is now Microsoft 365, you already have a version of Office that has all the functions of the latest MS Office version.